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Reach 450 people who arrive knowing nothing about Finland.
Every August and January a new group of international students lands in Kuopio. They spend six months buying everything for the first time, and then go home to more than thirty countries. We are how you meet them.
Why this audience is different from a normal student audience
They arrive with no habits. No usual supermarket, no usual bar, no usual gym. Whatever they try in the first fortnight is what they keep using for six months.
They renew completely, twice a year. The same arrangement reaches an entirely new group every semester. It does not saturate the way a normal local audience does.
They leave, and they talk. Six months later they are home in thirty-odd countries, telling people what Finland was like. What they ate and drank here is part of that story.
They document everything. A night out with us reaches those countries directly, through their own channels, without anyone buying media.
Four ways this usually works
We are flexible about the form. These are simply the arrangements that have been easiest for both sides.
Season partner
A marketing contribution
- Named partner for the whole semester
- Presence at every event we run
- A place in the material every new student reads on arrival
- Least administration on your side
Product partner
Goods for events
- Your product in 70 to 200 hands per event
- Photographs afterwards showing where it went
- Works well for food, drink and anything new to them
Venue or experience
A group rate
- Groups of 20 to 60, booked well in advance
- Weekdays and quiet periods suit us
- A student benefit they use again on their own
Your own idea
Something we have not thought of
- A workshop, a tasting, a competition
- Anything that gives them a first experience of something Finnish
- We will tell you honestly whether we can deliver it
What we promise in return
We only agree to what we can actually do
If an audience number or a piece of visibility is not realistic, we say so before signing rather than explaining afterwards.
You get evidence
Photographs and numbers after each event, so you can see where the product went and how many people were in the room.
Responsible hosting, always
A trained volunteer crew steers every evening from inside. Alcohol-free options are as visible as everything else, and service is planned in advance, not improvised.
Fifteen minutes is usually enough to know.
Write to the president directly. We will send a short partnership one-pager and, if it looks workable, propose two or three times.